William Hill

William Hill is a major high street bookmaker in the UK. Founded in 1934 William Hill is one of the most respected brands in the igaming industry. They were a little late to the online game and the likes of Bet365 lead the way online. This is good for punters though as Hills has to play catch up and therefore gives offers that must be loss making.

Odds at William Hill online are pretty good at times. They keep their lines longer than most so if you missed a great price at another bookmaker, then Hills might be the place to get your bet on. I don't know whether they still do this but the odds online are better than their shop odds. I guess the online punter is sharper and won't accept the poor shop odds.

Markets Offered.

William Hill offer many markets. The regular ones such as 1×2, HT/FT, etc are all there. They don't do Asian Handicaps which is a bit of a shame.

With the goal scorers bets, they do something called InsureBet. If your player doesn't score the first but does score subsequently, the stake is refunded. It has no appeal to me this market but some people like the insurance.

Another market they offer which isn't as popular with other bookmakers is the anytime wincast. Most do scorecasts or first and last goal scorers but many don't do the anytime wincast.


Looking at the prices, its not too bad. England to win 3-0 on the correct score is 5/1 whereas England to win 3-0 and Rooney to score anytime is 8/1. If I was going to bet on England 3-0 then I'd be tempted to bet on Rooney to score as well. Not sure about just the win though. 4/6 for England to win and Rooney to score is far too skinny for me. It is a market where you can profit from though I think. Not many other bookies bother pricing up the anytime wincast.

On Going Offers

William Hill pioneered the accumulator let down bonus where if one team let you down, they'd give you money back as a free bet. It was 5 teams but now 6 teams. Still decent though, considering William Hill have good odds anyway.

Money Back If You Miss Out By One Team – Acca Insurance
Acca Insurance is now available over both internet and mobile channels at William Hill! Simply place a football accumulator of SIX teams or more and if only one team lets you down, they'll refund your stake as a free bet! Straight accumulator bets only. Terms & conditions apply. Any match, any league, any price – bet now. 90 mins match betting only.

Football concessions: Goalscorer 2nd chance
William Hill are now refunding your losing stake (max £50/€50) as a free bet if your chosen First Goal Scorer doesn't score the first goal, but scores the second goal! This offer is now available over both internet and mobile for the first time! Terms & conditions apply.

Football concessions: Bore Draw Insurance
Bore draw insurance is now available on both mobile and internet with William Hill! If a match finishes 0-0, we'll refund all losing Correct Score and Double Result bets on that match as a Free Bet! Maximum free bet £50/€50. Terms & conditions apply.

Super Sub – Your bet is still on even if your player isn't
A new offer which is called Super Sub – where your bet is still on even if your player isn't. In selected televised matches this season, if the player you have bet on is substituted, your bet runs you onto the player who replaced him at the original price.

I don't actually know how good this offer is. I guess it can't hurt but how often do subs score and how often is that the first goal of the game?

Best Odds Guaranteed On Greyhounds And Horse Racing

Get more for you money with Best Odds Guaranteed on all UK & Irish greyhound racing and horse racing. Simply take the price and if the SP returns greater, they'll pay you out at the bigger odds. You don't need to worry about missing a bigger price again.

Decent offer that. I like the best odds guaranteed offers. No smokescreen, just a simple, straightforward and generous offer.

Sign up offer

William Hill Offer a £25 matched bet.

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