As one of the oldest and most established bookmakers in existence, Ladbrokes should need little introduction to most punters.

From its humble beginnings in 1886 this British institution has grown into a massive high street and digital operation with offices across the globe.

And while the company were initially slow to adapt to the digital age their new online, mobile and tablet Sportsbook has put them back up there with the best in the business.



Ladbrokes are very competitive when it comes up to pricing up events and they’re prepared to push the boat out when it comes to offering value to their customers.

As well as being one of the most trusted names in the business they’re also very clued up meaning there’s value to be had across the board, especially when it comes to horse racing.

Markets offered

You’ll find all the usual markets at Ladbrokes and a few other niche ones too. Aside from betting on the outcome of a match, you can look at prices for first goalscorers, anytime goalscorers and put together scorecasts and wincasts.

The Ladbrokes traders are also pretty imaginative when it comes to adding match specials too.


Check out the Jurgen Klopp specials offered ahead of his first match in charge of Liverpool!


Klopp is known for his charisma and passion so the 5/1 on him to do a lap of honour around the ground was interesting!

Another market to look out for is ‘match result with both teams to score’, commonly referred to as a Result Rush by the bookies.

Laddies will often boost these prices on the day of big games so it’s worth keeping an eye out for enhancements.

Ongoing Promotions

It’s fair to say that Ladbrokes have really upped their game when it comes to offering great promotions and bonuses.

Here are a few of their headline offers:

5+ Team Acca Money Back

A few other rivals offer something similar but not necessarily over all platforms. The idea is quite simple. Back a 5+ team accumulator and if one team lets you down you get your money back as a free bet across online, mobile, tablet and even in-shop via their loyalty scheme called The Grid.

The offer covers English and Scottish leagues, as well as the top European leagues, Champions League and Europa League games and even the MLS.

Anyone who regularly puts an acca on and feels the pain of one team letting them down will certainly appreciate getting something back for their troubles!

Sharp Shooter

This offer is really quite something and it’s no surprise to see how popular it’s become.

Back a 1st Goalscorer and if your selection scores in the opening 25 minutes you get double your odds!

Wow. Big name strikers are usually on offer for around the 3/1 – 5/1 mark to net first but if you’re backing a Rooney, Aguero or Costa to score first with Ladbrokes and they do so early on then you could get odds between 6/1 – 10/1! Not bad at all.

Money Back offers on big football matches

Again, Ladbrokes have really started to focus on how they can get customers to bet with them on big football matches.

Part of their approach focuses on headline Money Back offers with concessions often given on selected markets if both teams score.

For example, if Man United are playing Man City and you back United to win but the game ends in a 1-1 draw you’ll get something back as a free bet.

Risk-Free In-Play Free Bets

This is a new one for Ladbrokes. Place a pre-match and an in-play bet on a footy match and if your in-play bet loses Ladbrokes will refund that stake up to the same amount as your pre-match bet.

Pretty decent if you do like to have a dabble after a game has kicked-off.

Racing, American Football and more…

Away from football Ladbrokes are keeping on top of what else is going on in the world of sport. The bookie offers Money Back if your horse finishes second in any live Channel 4 race (across all digital platforms, not just mobile).

And they also run a similar promotion to Sharp Shooter for NFL with double your odds if your 1st Touchdown Scorer bet scores in the first 10 minutes of game time.

Overall, Laddies’ promotions team have started to put some decent incentives together with all major sports covered.

Sign-Up Offer

You’ll find incredible sign-up offers on sport’s biggest events almost every weekend at Ladbrokes. But if you’re just looking to get a free bet you can’t go far wrong either…

Sign-up to [sc:ladbrokes-txt ]Ladbrokes today and you’ll get a free matched bet up to £50.

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